Discrete Choice Modelling has accurately solved a range of practical and complex problems, from urban planning to space tourism.

Case Studies

This section provides an overview of the many applications and verticals in which DCM has been useful.

These cases include notable historical projects, ranging back to the seminal BART study of 1972, as well as a selection of recent Future and Simple projects, covering multiple problem domains.

The Future and Simple case studies showcase multiple methods, including DCM, Information Conditioning, and MaxDiff.