With the amount of features it is possible to fit in a phone, what is the optimum mix for a given market?
Motorola - Mobile Handset Features
An ongoing series of projects, run from Motorola's head office in Chicago, and involving surveys in multiple countries and languages, sees us predicting willingness-to-pay for a range of existing and 'drawing-board' mobile phone handset features. We also look at feature trade-offs. We can, for example, derive a demand curve for battery life or camera mega pixels for a particular segment of the Chinese market.

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