Known by all sorts of silly buzzwords like “ideation hothouse”, the addition of Choice Modelling methods make these groups productive and effective.

Mixed Quantitative/Qualitative – Expert Focus Groups

Future and Simple has developed a process for collaborative problem-solving or ideas generation. This involves:

• Gathering a group of experts from different disciplines for a number of days
• Bringing research results appropriate to the problem (qualitative and quantitative) for discussion
• Fostering the generation of ideas and assumptions for testing – ideas for new products or advertising messages, assumptions about what consumers want
• Using rapidly deployed online DCM, Information Conditioning and MaxDiff exercises to test the ideas and assumptions
• Quickly modeling the results (overnight)
• Presenting results which challenge or support the ideas and assumptions
• Finesse ideas and assumptions