There is more than one way to model a choice, and a number of important ancillary methods to ensure the model is of practical use.

Choice methods

While no problem is unique, problems come in many different shapes and sizes. For this reason, we employ many different methods – both within in the broad area of Choice Modelling, or as complements and supplements.

This section describes the major classes of methods we use.

In most cases, a Future and Simple project will involve some combination of these methods.