Respondents are subjected to stimuli such as video and animations. Information Conditioning tests methods of education, communication and advertising.

Information Conditioning (a.k.a. Information Acceleration)

A flavour of DCM, in which we can test the utility of information surrounding a product - Advertising, Press Articles, Word-of-Mouth, Legal or Environmental issues, etc, etc. We can actually calculate a dollar increase/decrease in willingness to pay for a particular Advertisement, Press Article, etc.